WASTE MANAGEMENT REBRAND

This rebranding project for Waste Management is to give the company logo a more friendly, happy, and eco-friendly to show people that this company is all about keeping the environment healthy. This project was well-researched before the rebranding. The logotype was modified a little but still kept the W and M together but just in a different style. For the typography, The color of the brand which is green and yellow was kept throughout the process of the retouch. What was added was the leaves in a recycling pattern to showcase “Reduce, Reuse, Recycle”